Seabond denture seals accredited by independent experts
The British Dental Health Foundation has announced that Seabond’s Denture Fixative Seal has been granted accreditation by an independent board of experts.
Seabond denture seals are designed with Triple Action technology, and protect gums whilst sealing out food particles, as well as providing denture wearers with all day comfort and hold. The reformulation presents one of a kind technology, including the addition of a supplementary layer of adhesive in order to create a superior hold and maximum strength seal.
The Director of Operations, Sharon Broom, commented on the accreditation, saying that they were ‘delighted’. She continued to say that Seabond denture seals would make finding the correct product easier for consumers as the company knows ‘from previous research people are confused by the array of ingredients and product claims made by manufacturers and retailers. People looking for denture fixative can now seek out our logo on Seabond products.
‘Our scheme helps to give reassurance to the public buying oral healthcare products that the manufacturer’s claims are clinically proven and not exaggerated. You wouldn’t put food or drink in your mouth if you didn’t know what was in it, and oral healthcare products are no different’.
Since 2012, value sales of denture fixatives have grown, and are now worth £36 million; this attributes to overall growth within the total oral care category.
Charlie Oates, the UK Brand Manager of Combe International Limited, stated that according to the Mintel Oral Care report, current growth rate data suggests that total sales of dental care products are predicted to reach £1 billion this year, due to an ageing population. Oates says that they are ‘committed to supporting the category and driving denture fixatives by investing in this exciting re-launch’. Claiming that the personal care needs of consumers are central to all that the company does, Oates finishes by saying that they are ‘delighted’ to be able to bring to the market a new and improved product, which will hopefully aid denture wearers.
